Let’s Stop Curating our Lives

When you’re building a business, the experts (“they”) all tell you to curate your social media, among other things.

They say…

~ Find your ideal client avatar. (This is supposed to be your “one” person – your ideal client to market to.)
~ Curate your social media to be cohesive.
~ Find your brand colors and don’t deviate.
~ Don’t confuse your potential customers.
~ Don’t be all over the place.


~ All over the place: bright, gloomy, fun, frivolous, thoughtful, inconsiderate, spiritual, a little snarky. (And that’s just in 24 hours!)

I suppose I should curate, I suppose I should constrain myself. But the truth is that when I curate and constrain, I feel stuck. I don’t think that Jenny (yes, we’re supposed to name our ideal client avatar) is the only “type” of person that may be interested in my services.

We, as spiritual beings living in these human bodies…well, we’re just so diverse. We’re moody, we’re fun, sad, political, radical, peace-loving individuals. Are we really to only show our one-dimensional parts? Are we really ready to see only that curated side of each other?

Here’s the curated Instagram reel of my life: I listen to soothing music while I create essential oil blends. My house smells delightful when you walk in while my cats snooze peacefully.

Here’s the reality: The soothing music is there because I have super-anxious dogs and it helps them stop the incessant barking. For sure, if I don’t have it playing, they will bark. All. Day. Long. I ask my true love to turn down the sportsball during commercials so I can record a video. My house smells especially delightful because I accidentally knocked over 10 bottles of the oil blends I just made. My cats are snoozing peacefully now, but just 20 minutes ago they were fighting over who got to lay on the most recent cat toy.

Honestly, I think the real version is so much more interesting than the curated version. I don’t want perfect people in my life, I want the real ones. I want the messy and the glorious.

My favorite people I follow along with in real life and on-line have the best elements of cringy moments followed by moments of pure bliss followed by moments of cringe. Can we start living and showing our real selves? Is it possible? Are we ready?

Lynn Devasto
Lynn "Pippy" DeVasto is an NAHA Level 1 Certified Aromatherapist specializing in custom crafted therapeutic blends. She can be found on all things social @pippysbotanicals as well as on her website. When not blending oils, she can be found at the beach with her granddaughters looking for the most beautifully imperfect shells.

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